Vision and Attention, Sense of Location, Language, Memory, Decision Making, and Emotion.

Regardless of whether someone is using a digital product or doing any other activity, there will always be a lot of cognitive processes going on in people’s minds. To understand complex neural and psychological activities easier, John Whalen proposes Six Minds of the User Experience: Vision and Attention, Sense of Location, Language, Memory, Decision Making, and Emotion.

In this discussion, I will use my own car (at the time I wrote this article) as an example and will draw on John Whalen’s book to discuss the neural and psychological activities that occur while using digital (and physical) products.

Vision, Attention, and Automaticity

To talk about these senses in a practical way…

Videos and podcast about Psychology and User Experience

Get to know our new project: Design From Human, the Youtube channel. And we also have a plus — I tell you in this story.

Finally, the day has come. Now, I took the Design From Human project to the next level! Besides posting a new drop teaching every day on Instagram, telling stories, and write articles here on Medium, now we've got a totally new and exciting project on Youtube: Design From Human, the…

Overview of Cognitive Psychology and Human-Computer Interaction

UX is much about how users find and consume content, and understanding the cognitive processes and nuances users go through when finding and consuming content is important to architecting an ideal experience.

In one real estate project I worked on, the website had a list of properties on which our team should design a new favorite system, that is users could bookmark houses they like best. So, we decided to use a heart icon as it could refer to “love” (how romantic!)…

The Visceral, Behavioral, and Reflective levels

Despite all the technological advancements over the years, the workings of the human mind still remain extremely complex and difficult to understand.

Despite all the technological advancements over the years, the workings of the human mind still remain extremely complex and difficult to understand. In the book “Emotional Design: Why we love (or hate) everyday things”, Donald A. Norman distinguishes between three aspects (or levels) of the emotional system, that is, the…

Introduction to Psychology in UX Design

Most designs are meant to be used by people. Thus, how would designers be able to design good products without understanding them?

My mother has a serious problem with her television. Well, not exactly with the television itself, but with the cable TV control. She always has a hard time switching to the HDMI channel with the TV control, and then switching to the correct channel to watch her favorite soap operas…

Introduction to Psychology in UX Design

How to apply Psychology to Design? What principles of Psychology are important for designers to achieve a better user experience?

WWhen my wife and I moved into our new home, we bought an induction cooktop. Although in North America is common, in Brazil it was still a type of recent product. …

Design From Human

I show you how to design for how people think — by Rian Dutra | Also watch me on Youtube 📺 https://bit.ly/dfhyoutube

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