Vision and Attention, Sense of Location, Language, Memory, Decision Making, and Emotion.
Regardless of whether someone is using a digital product or doing any other activity, there will always be a lot of cognitive processes going on in people’s minds. To understand complex neural and psychological activities easier, John Whalen proposes Six Minds of the User Experience: Vision and Attention, Sense of Location, Language, Memory, Decision Making, and Emotion.
In this discussion, I will use my own car (at the time I wrote this article) as an example and will draw on John Whalen’s book to discuss the neural and psychological activities that occur while using digital (and physical) products.
Vision, Attention, and Automaticity
To talk about these senses in a practical way…